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The Value of Signs


Click the links below to download The Value of Signs by chapter.

Foreward, Acknowledgement & About the Authors
Table of Contents
  Chapter 1: Introduction and Overview
  Chapter 2: The U.S. Retail Economy: The Role of Signs in a Dynamic Commercial Environment, and Site Selection and Development Factors
  Chapter 3: Marketing and Advertising: Derived Demand
  Chapter 4: The Sign Industry: Sign Classifications and Functions
  Chapter 5: Signage and the Law
  Chapter 6: Land-Use Zoning and Sign Codes: Regulatory and Appraisal Factors
  Chapter 7: Appraising the Economic Value of Off-Premise/Outdoor Advertising Signs
  Chapter 8: Appraising the Economic Value of On-Premise Signs
  Appendix: Table of Cases
  Glossary of Signage Terms
  References and Resources
  Index

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