Topics of Interest
The Value of Signs


Click the links below to download The Value of Signs by chapter.
Foreward, Acknowledgement & About the Authors
Table of Contents
  Chapter 1: Introduction and Overview
  Chapter 2: The U.S. Retail Economy: The Role of Signs in a Dynamic Commercial Environment, and Site Selection and Development Factors
  Chapter 3: Marketing and Advertising: Derived Demand
  Chapter 4: The Sign Industry: Sign Classifications and Functions
  Chapter 5: Signage and the Law
  Chapter 6: Land-Use Zoning and Sign Codes: Regulatory and Appraisal Factors
  Chapter 7: Appraising the Economic Value of Off-Premise/Outdoor Advertising Signs
  Chapter 8: Appraising the Economic Value of On-Premise Signs
  Appendix: Table of Cases
  Glossary of Signage Terms
  References and Resources
  Index

The Value of Signs uses Portable Document Format (PDF) and requires Adobe Acrobat Reader to view. For more information about Acrobat and its usage, click here.

Additional note: Signline downloads are high quality digital reproductions, each file ranging in size from four to eight megabytes (4 MB to 8 MB). If you are using a dial-up connection and are experiencing lengthy download times, please call us at 703-836-4012, ext. 110 and we will send you either a paper copy or a digital copy on CD via regular mail.