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The Value of Signage This section provides information on the economic and non-economic impact of signage on business. In the recommended reading section below, we have included links to Signline, ISA's newsletter developed especially for sign users, sign companies, planners, building and zoning officials, and other government groups connected with the sign industry. In it you will find important legal and planning information on signage, as well as information on design review, amortization, the economic value of on-premise signs, and other related topics |
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| Recommended Reading The Value of Signs for Your Community, Issue 37, Signline The Value of Signs for Your Business, Issue 38, Signline This book investigates the value of signs in a consumer-based economy. It is a first attempt to provide extensive background information about signage in the context of valuation issues and techniques. It also explores the legal decisions on government sign regulations, and explains how overly restrictive regulations unwittingly restrict the economic potential of commercial signage to all community stakeholders. Finally, it guides the reader through principals of appraisal for both on-premise and outdoor signage. For a free download of this book, click here. Eminent Domain and Compensation for Signage, Issue 49, Signline Appraising the Value of Signage, Issue 50, Signline The Functions of the On-Premise Sign Developing and Measuring Readership |
Case Studies Frenchy's Bistro - illustrates the power of quality signage to attract unfamiliar or new customers, and to enhance business profitability. Belmont Auto Spa - provides an example of an expensive but "failed" sign, replaced by a less expensive sign more effective in attracting potential customers.
New York State Small Business Development Center - What's Your Signage? U.S. Chamber of Commerce - Signage: Your Voice on the Street U.S. Small Business Administration - Signage for Your Business
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